#056 Hermès & Pop Up

So today a friend of mine informed me about the new HERMES project. I had no idea what to expect but it seems the French fashion house have launched their signature scarves into a whole new dimension. They have created a brand new website J'AIME MON CARRE (I Love My Scarf) which profiles photos of girls from different cities sporting the scarves in numerous styles. The concept, which is pretty pop culture/street style inspired is brilliant (shot by Matt Irwin) ! On the site you can also get a step-by-step of how to achieve each of the looks.

There is also the opportunity to be on the website yourself! If you manage to purchase one the scarves you could take a photo of yourself with your own interpretation of how you like to wear it and submit it to the site.

Not only that, Hermes is set to open two brand new pop up shops in London this month (18/11/10-25/11/10). Their exclusive scarf collection will be hitting the London streets in style (for a limited time only). The pop up stores will correspond with the Launch of the above website. 


The first opening is set to be at the Rochelle School of Art in East London (Shoreditch)
Club row entrance, E2 7ES
18-19 November 2010
12pm-8pm
20 November 2010
10am-6pm
21 November 2010
10am-4pm


The second opening will be in West London (West End)
79-81 Ledbury road, London, w11 2AG
25 November - 23 December 2010
Thursdays - Saturdays 10am - 6pm
Sundays - 12pm - 6pm

SO GO CHECK IT OUT! Remember...it's for a LIMITED TIME ONLY!
Af
oxo